Raise awareness about implicit gender bias
Namita D., Tumininu O., Michelle P., Gabrielle H.
We want to increase awareness of the pervasiveness of gender-based stereotypes in our society. On GenderByUs, we have created a game that shows you your unconscious gender bias. We hope to not only make those who play more self-aware, but also inspire them to fight these gender biases in their communities and societies.
Gender bias is real. The wage gap persists and so do degrading rhetoric and biased attitudes. Sometimes people aren't even aware of their bias because it is unconscious.
By showing the player what they associate each gender with, we try to make them more aware of their own bias. After all, there is no CHANGE without AWARENESS, and words matter.