Snow K, Elizabeth V, Alexandra C
Consumers can see the ethical standards of their favorite brands. When your mouse hovers over a brand on the website a color will appear. By color coding various brands in different colors they indicate the type of violations committed by the brand chosen. The degree of violations varies from red to green. Red indicates that all ethical standards have been violated, yellow indicates one or two violations, and green indicates no violations.
In a globalized world, we often times find ourselves shifting from one trend to the other. Consumerism is at an all time high. Designers rush to fulfil consumer needs of current trends popularized by social media outlets. Fast Fashion companies like Zara, Forever 21, and H&M have attempted to meet the demands of 21st century shoppers, but it has come at a cost. These companies have put a physical strain on all aspects of production. Animal testing, bad working conditions, and deforestation are becoming industry standards.
At Easy Ethical, we combat this problem by distinguishing ethical companies from those that are not for the everyday, conscious consumer.
A technical problem we encountered was adding a search bar to our website. We overcame this problem by adding a list of companies the consumer could pick from.